Full color postcard mailers give you the ability to make a statement with not only words but with a high impact image to get the customer's attention. Statistics show that you have 3 seconds to make an impression. The average receiver of a postcard views it for 3 seconds before they make a decision on whether or not they are interested in the product you are offering. In full color, you can give them that full color glossy impact image that will force the potential customer to read the information on what you are offering.